The Founders behind the lenses.
ASHLIND -
Head Videographer
Ashlind May is a cinematographer recognized for crafting immersive visual narratives that elevate brand identity and audience connection. Her work spans international destinations including Costa Rica, Italy, and the United States, where she has collaborated with luxury hospitality, cultural experiences, and large-scale events.
Specializing in cinematic motion storytelling, Ashlind combines technical precision with a refined visual sensibility, producing imagery that feels both intentional and enduring.
In addition to her creative practice, Ashlind has presented at women’s conferences throughout Michigan, sharing insights on creative leadership, storytelling, and visual impact.
Driven by a love for travel, collaboration, and meaningful connections, Ashlind is committed to helping brands stand out in competitive markets by telling authentic stories that celebrate their unique identities. Ashlind approaches each project with a focus on clarity, atmosphere, and lasting resonance.
AUTUMN -
Head Photographer
Autumn Carufel is a commercial and fine art photographer with over fourteen years of professional experience. Her work has been published and exhibited internationally, and her fine art portraits have earned multiple Gold, Silver, and Bronze distinctions in global print competitions, including WPPI and The Portrait Masters.
Known for her strength in conceptual design, Autumn approaches each project with a deeply considered process, translating brand identity and narrative into visually distinctive imagery.
Her refined eye for composition and atmosphere allows both brands and individuals to be captured with clarity, intention, and impact.
VIDERE was founded from her belief that imagery has the power to reveal what is often overlooked — the subtle details, materials, and emotional undercurrents that define how a story is perceived and remembered.
